Johnnie Walker Blue Label Ultra - An Overview
Johnnie Walker Blue Label Ultra - An Overview
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Inside our quest for that lightest bottle feasible, we took our vision to some workforce of specialist glassmakers. Discovering designs and glassblowing methods to minimise glass utilization devoid of compromising durability.
Diageo is a global leader in beverage Liquor with An excellent selection of brands across spirits and beer classes.
In keeping with our exploration, It is additionally believed to be the whole world’s lightest 70cl Scotch Whisky glass bottle at any time launched to market.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been produced by adopting a take a look at-and-learn model, planning and Checking out without limitation and imagining what the future of lightweight luxury packaging could carry.
We hope that our discoveries will have a good effect inside the wider sector and support explore new alternatives for lighter, lower carbon packaging choices.”
This new, lightweight bottle can be a detail of exquisite attractiveness; but extra importantly, it demonstrates what can be done In terms of lightweighting glass. We are going to continue applying these learnings throughout our assortment, using a lot more progressive strides as we glance to the future of Scotch.”
The end result is an sector-first that, in addition to obtaining exquisite natural beauty, showcases what luxurious, lighter-pounds, lessen-carbon bottles of the longer term could look like. As part of the Diageo Spirit of Development motion strategy, Johnnie Walker aims to reduce the weight of glass used in its packaging; an ambition which is aimed toward cutting down the amount of carbon emissions related to packaging.3 While the engineering isn't but accessible to launch bottles of the pounds at scale, permanently, the information Johnnie Walker has garnered is already being placed on lightweighting initiatives throughout the Diageo portfolio.
. The Beforehand claimed ‘lightest pounds Scotch whisky bottle’ was released by a United kingdom retailer and weighed all around 298 grams.
Weighing one hundred eighty grams, the Blue Label Ultra bottle can be a glimpse into the future of sustainable luxury spirits packaging
However, the technological innovation would not however exist to roll out the Ultra bottle permanently. Diageo hopes that this will adjust, and it has by now been granted a patent to carry on development.
Diageo has mentioned which the “Earlier claimed ‘lightest bodyweight scotch whisky bottle’ was launched by a British isles retailer and weighed all over 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo In addition to this, Diageo has declared that a royalty-no cost license to your patent might be made available to anybody who wishes to join Johnnie Walker in its mission. Lindley reported: “Rather then maintain this new information close to our upper body, we’re enthusiastic to be offering a royalty-no cost licence to our granted United kingdom patent to the entire world.
“In lieu of hold this new knowledge near to our upper body, we’re excited to be offering a royalty-absolutely free licence to our granted UK patent to the entire world.
In whisky packaging, luxury commonly more info means hefty—Consider thick bottles with significant stoppers that double as trophies over a shelf. Johnnie Walker hopes to upend that considering and embrace the notion that lithe is deluxe.
This is the one particular-off bottle for now illustrating the art with the achievable, to be a layout experiment and redefining light-weight as luxury. We're going to proceed to use these learnings across the wider Diageo range.
That process fell to Diageo’s world design and style director Jeremy Lindley. Energy and protection had been Lindley’s priorities, but operate required to follow type. Soon after Discovering that the By natural means strongest form for glass could be the teardrop—The form it naturally assumes when liquid—Lindley and his group created a teardrop with square sides, in the nod into the classic Johnnie Walker silhouette.
Since the time of its founder, John Walker, individuals who blend its whiskies have pursued flavour and high-quality higher than all else.